Our Web Content Writing Portfolio
Wrote for the majority of the Sherrin site. This project was completed using particular keywords received in the brief (SEO content writing).
While the Sherrin site had a huge amount of existing authority, the conversion percentage didn't match the traffic. We created web content that delivered a much higher conversion rate due to more qualified and relevant traffic clicking through from search results.
This page in particular is a fine example of the results we can deliver for your business.
The brief we received from the client noted that while the vast majority knew about and enjoyed the Schmackos TVCs, there was a notable disconnect between brand and consumer.
After much research and brainstorming, we concluded that a user-generated social media campaign (dubbed Trickopedia) would be most beneficial with the buyer personas provided by the client. Long story short, people love their dogs and will share images. Further to the microsite we had built, we ran a campaign that included both Facebook and display ads on relevant websites.
The results? An exponential increase in Facebook fans (nearly 88,000) and a huge amount of user engagement.
A smaller client, the brief outlined a need to 'think outside the box'. Taking some time to go through a few ideas, we settled on creating web content for the entire Dog Outfitters site as if we were selling directly to the dogs themselves.
The client was incredibly happy due to a massive boost in organic search result positioning which had a direct reflection on their supercharged sales figures.